How Gmail changes affect your email marketing

How the Recent Gmail Changes Affect Your Marketing

How Gmail changes affect your email marketing

Google added some new features to Gmail. Now by default, your messages are now filters/categorized into 3 tabs: Primary, Social, and Promotions.

Here’s what you’ll find under each tab:

Primary – email from people, bills, and some of what you used to get there.

Social – email from Linkedin groups, Facebook Twitter, Google+ notifications, etc.

Promotions – offers and the newsletters you’ve subscribed to.

This means messages to your email list automatically skip their inbox!

We feel this is terribly unfair. We’ve spend money to ensure we work with an email provider that abides by spam laws. We’ve spent time putting together the special reports we offer to increase our signups.

But most importantly, we asked permission from people to hear from us, and they gave it. You subscribed because you want see our communications in your Primary inbox. Yet we’ve been pushed to Promotions. This will undoubtedly have an effect on the open rates of messages with our list, and yours.

Here’s what you can do to ensure you’ll see our email in your Primary inbox. Feel free to pass these instructions on to those on your list as well.

Option 1: Alert Your Subscribers

Some Gmail users are very happy with the separation of email messages. Make sure to encourage them to look for your email in their Promotions tab.

Option 2: Disable the New Tabs

You can go back to your old inbox by following these simple steps:

Click the + sign


Uncheck the Social and Promotions tabs


Click save

Option 3: Drag our email into your Primary box

If you like the tabs, but want to make sure we show up in your Primary inbox, follow these steps:

Find our most recent email under Promotions


Left click and drag our email from Promotions to Primary

An alert pops us saying, “This conversation has been moved to “Primary.” Do this for future messages from” Click “Yes.”


What do you think of the Gmail inbox changes? Do you think this will have a positive, or negative impact on your email marketing campaigns?

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