Tele-Session May 2014

Entreprneurturing Tele-Sessions

During this Entreprenurturing Tele-Session, we share some tips about how to truly make connections with customers and colleagues. Some of them are counter-intuitive, perhaps even ironic. But as you’ll see they lead a happier, healthier, and wealthier life.

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Entreprenurturing Tele-Session 015 | BIGG Success

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Call Notes

We started off with a call from one of our members, Ellen, who is ramping up her company’s social media efforts. She wanted to know our thoughts about using the option that sends her Facebook posts to Twitter.


let’s talk about how to make connections that count in your life, your career and your business. 1st some motivation.

Research shows people with strong relationships are happier. Not just extroverts, introverts too. (Source: PBS)

Further, healthy relationships lead to better health. Bad day, period of chronic stress  turn to your support network. (Source: Mayo)

Finally, studies show social capital increases income (Source: Institute of Economics of the Hungarian Academy of Sciences & KMPL Economic and Social Research Institute)

Today – 5 counter-intuitive tips to make real connections with customers and colleagues.

Counter-intuitive tip #1:
If you want to be interesting, be interested.

  • Seems strange until you think about it
  • What are people most interested in? Themselves, their lives, their work
  • Who do they find interesting? People who find them interesting!
  • Ask questions. Follow up
  • SINCERELY interested

Source: The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts by Jerry Acuff.

Counter-intuitive tip #2:
Your top opportunities will likely come from people who aren’t top-of-mind.

  • Make a list of 100 people (wide networking)
  • Won’t be easy. Important: the last people you think are often your best resources. Duncan learned technique from guy who got job thanks to 100th person on his list.
  • Use social networks to reconnect with them. Ask if there’s any way you can help them.
  • Then tell them what you’re looking for. Ask them who they know who might be able to help you (deep networking).

Source: Duncan Mathison, Unlock the Hidden Job Market

Counter-intuitive tip #3:
The more you need to impress, the less you’ll impress.

  • aka don’t be the desperate guy at the bar, aka don’t be the needy friend
  • Tricky – you need to feel some sense of angst
  • “plenty o’fish in the sea” mindset – make a connection, not necessarily this one
  • frees you up to really help them
  • Leads! Leads! Leads! secret: more qualified leads.

Counter-intuitive tip #4:
You probably already know the person you need to know.

  • Networking is NOT just “meeting new people”
  • Cultivate your relationship with people you already know. Can do a lot…
  • Don’t neglect meeting new people
  • But if you want to go further faster, put most of your effort into existing relationships.

Counter-intuitive tip #5:
If you want to people to take you seriously, have fun.

  • People love people who make them laugh. People remember people who make them laugh.
  • Some people have a gift. Can be developed.
  • Surprise! We like word twists. Brian Clark & Chris Brogan example (Thrust & Trust)

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