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Email marketing is one of the best ways to connect with customers and let them know about your products/services.
In the beginning stages of growing your email list, it may be tempting to simply send the emails via your free service provider like Gmail, or the business email included with your domain host. While the cost (free) is great, there is a cost to building your list this way.
Most free providers only allow you to send a certain number of emails out per hour and day in an effort to prevent spam. When you send out bulk emails from a free provider, you run a greater risk of being flagged as a spammer. For example, maybe you’re complying with the sending limits through your provider, Gmail. But another large provider like Yahoo sees that you’re sending several email messages with the same subject line and content to large groups of people. It’s very possible that they will flag you as a spammer. Once a big provider flags you as a spammer, you have to call, email, beg, etc. to prove you are not. In the meantime, no one is getting email from you. Sounds like a headache worth avoiding.
Another issue is that when you need to graduate to an email service provider, you’ll need to import your existing list. Again, to prevent spam complaints everyone you import will need to opt-in. You can’t just export/import and begin emailing.
The advantages of using an email service provider are many
In addition to providing you with templates, metrics, and list management, it’s a service providers job to be compliant with email rules so you can be sure your messages end up in your recipients inbox, rather than their spam box.
We certainly haven’t listed all of the service providers out there, but these are among the best. Check out their features to see which solution will work best for you.