email marketing

Why Free Can Be Costly When It Comes to Email Marketing

email marketing

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Email marketing is one of the best ways to connect with customers and let them know about your products/services.

In the beginning stages of growing your email list, it may be tempting to simply send the emails via your free service provider like Gmail, or the business email included with your domain host. While the cost (free) is great, there is a cost to building your list this way.

Most free providers only allow you to send a certain number of emails out per hour and day in an effort to prevent spam. When you send out bulk emails from a free provider, you run a greater risk of being flagged as a spammer. For example, maybe you’re complying with the sending limits through your provider, Gmail. But another large provider like Yahoo sees that you’re sending several email messages with the same subject line and content to large groups of people. It’s very possible that they will flag you as a spammer. Once a big provider flags you as a spammer, you have to call, email, beg, etc. to prove you are not. In the meantime, no one is getting email from you. Sounds like a headache worth avoiding.

Another issue is that when you need to graduate to an email service provider, you’ll need to import your existing list. Again, to prevent spam complaints everyone you import will need to opt-in. You can’t just export/import and begin emailing.

The advantages of using an email service provider are many

In addition to providing you with templates, metrics, and list management, it’s a service providers job to be compliant with email rules so you can be sure your messages end up in your recipients inbox, rather than their spam box.

If price is an issue, check out MailChimp and MadMimi. They both offer the ability to send to your list for free up to a certain number.

If you want a service provider that integrates with other online tools like shopping carts, membership sites, and customer relationship management, look to services like, AWeber and VerticalResponse.

If you are looking for all-in-one sales and marketing options, check out Infustionsoft and 1ShoppingCart.

If you’re a small business looking to integrate your email marketing with your social media and more, look to providers like Constant Contact and iContact.

We certainly haven’t listed all of the service providers out there, but these are among the best. Check out their features to see which solution will work best for you.

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