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We love this excerpt from The Strangest Secret in the World by “the Dean of Personal Development”, Earl Nightingale:
“Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don’t seem to work hard, yet seem to get everything? They seem to have the ‘magic touch’. You’ve heard people say, ‘Everything he touches turns to gold’. Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who’s a failure tends to continue to fail?
The difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances…by things that happen to them…by exterior forces.”
Goals must be SMART
Most people don’t plan. They wish.
Some set goals. But they aren’t SMART goals. SMART is an acronym for:
Specific – Exactly what are you striving for?
Measurable – How will you know when you have reached your goal?
Action-oriented – Do you have the authority and influence to achieve your goal?
Realistic – Is your goal achievable?
Time & resource constrained – When will your reach your goal? Are the needed resources available to you?
An historic example
“Houston, Tranquility Base here. The Eagle has landed.” ~ Neil Armstrong
These words were spoken on July 20, 1969 as three men – Neil Armstrong, Buzz Aldrin, and Michael Collins – landed a spacecraft on the moon for the first time.
They had launched their mission four days earlier, flying 203,000 miles to get there.
About six-and-a-half hours after they landed, with one-sixth of the people in the world tuned in to watch, Neil Armstrong descended down the ladder of the lunar space module.
As he became the first person to walk on the surface of the moon, he uttered those famous words:
“That’s one small step for man, one giant leap for mankind.”
We never get tired of hearing them. It gives us goose bumps every time. They are so inspiring.
But we have to remember the moon landing didn’t just happen.
It began as a BIGG goal more than eight years earlier.
On May 25, 1961, President John F. Kennedy said:
“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”
President Kennedy’s goal was very well-stated. It was a SMART goal.
Let’s look at each of these five components of a well-stated goal using President Kennedy’s goal as an example.
President Kennedy clearly stated the two parts of his goal: land a man on the moon and return him safely to earth.
You can’t get much more specific than that. In this case, it may be easier to think about what wouldn’t be specific.
He could have said, “We’re going to land a man somewhere in space.” That’s not specific. He clearly articulated the destination.
President Kennedy’s goal was clearly measurable. We would certainly know if a man had landed on the moon. We could certainly tell if he returned safely to earth.
Note, though, that landing on the moon and then not being able to get back safely would have meant the goal was not reached.
Let’s bring this point on being measurable safely back to earth. Here’s an example of a goal that is not measurable:
“I’m going to increase my income this year.”
What does that mean? If you increase it by $1, did you really accomplish what you set out to do? A well-stated goal would be:
“I’m going to increase my income by 5% this year.
“I’m going to increase my income by $2,000 this year.”
Now you’ll know if you accomplish what you set out to do.
When President Kennedy called for this mission to send man to the moon, he made clear that it would take a tremendous commitment by the entire nation to reach this goal.
He called for innovation. He called for new money. He said it would take a concentrated effort for an extended period of time. But it would get done.
And get done it did. In a similar vein – with your personal goals or the goals you set for your business, you must commit to taking the necessary steps to achieve the goal.
President Kennedy said, “I believe we have all the resources and talent necessary.”
Your goals can and should be BIGG goals. They should stretch you beyond anything you’ve ever accomplished before. But they have to be realistic.
Otherwise, they don’t lead to BIGG success. They only lead to discouragement.
- Time- and Resource-constrained
This one’s easy. President Kennedy said this goal needed to be accomplished by the end of the decade. It was 1961. The goal was reached July 20, 1969.
He made it clear that resources would have to be diverted from other good causes if this goal was to be reached.
When you set your goals, be sure to give yourself a due date.
When will you accomplish this goal? What resources will be required to do it? Do you have them?
What’s the purpose of your goal?
John F. Kennedy was able to reduce all of this into a simple goal statement of 31 powerful words that set this course of events into action.
He wasn’t just a BIGG goal-setter, he was a BIGG goal-getter. Setting goals is just the first step in that process. Just one final point:
Good goals have a reason behind them. They serve a bigger purpose.
That’s the key to maintaining the motivation you’ll need to reach them. You need to fully understand the “why” underlying every goal. If it’s not strong enough, pick a different goal.
So we’ll close with John F. Kennedy himself explaining why sending a man to the moon was so important:
“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”
Every goal should lead you closer to BIGG success!